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I recently read an awesome newsletter from pro blogger, Yaro Starak. about Interlinking your blog posts and how it can increase your traffic. As bloggers, our ultimate goal is to get as many eyeballs on our site as we can, and by implementing this strategy, you can receive some nice traffic benefits…
… if it is done properly.
SO WHAT IS INTERLINKING?
To put it in really simple terms, you should start to think of your blog as a spider web…
… with each post internally linking to another post on your blog.
You control your blog site, which in turn means that you control the internal linking structure of it.
Interlinking posts within your blog has a lot of advantages in terms of the Search Engine Optimization (SEO) factor.
I’m sure that you want the search engines to rank every single page of your blog, so, you need to make sure they can find every page.
To understand why interlinking is so important, you must first understand how search engines work.
In order for the Search engines to function, they must make a database of, basically, the internet. Early search engines often required pages to be submitted to them in order to crawl them, but now most pages are found by following links from other pages. Search Engines now use little software programs called “spiders” or “robots” (more commonly called ‘bots’), that crawl around the web following links and “indexing” all the content of web pages.
If your site is internally linked well together, then you make it easy for the spiders to index every page of your blog.
GOOGLE LOOKS AT WEB PAGES, NOT WEBSITES!
Google ranks pages based on how many other pages link to it.
That’s PAGES, not WEBSITES! This is very important to know because when you link one blog entry to another, you are helping each blog post earn better search engine rankings so it will bring in more search traffic.
There is a strategy to linking all your blog posts. Don’t just go and get Link Happy linking posts all over your blog. It’s not going to do much for your traffic and, it willturn away your readers (which is definitely NOT what you want!). However, a few well placed internal linking patterns can be very helpful in the long run. Whenever you write a new post, ask yourself whether or not it would benefit the reader to link it to another of your posts that includes relevant content.
INCREASE YOUR PAGEVIEWS
Even if all this information about search engines and keywords is making your head spin, there is one very simple reason to interlink your blog articles as often as you can – to increase your pageviews.
PageViews are…
… how many individual pages are viewed by each unique visitor to your blog. You want to increase the number of pageviews because that means your readers stay longer at your blog and read more of your content.
By interlinking your posts on your blog in a logical manner, you create a nice pathway for a reader to navigate through your blog from one post to another.
GET YOUR KEYWORDS RIGHT
The most important thing when linking your blog posts together is to choose the right keywords! The keywords you use in the anchor text (the highlighted, clickable text your readers see) help define what search terms that article will rank well for.
For example…
…your blog post is about “Organic Skincare” and you wrote a definition about what ‘Organic’ means .
Every chance you get you should reference back to it in new blog posts. Each time you do this you would use anchor text along the lines of “what does ORGANIC mean”, but be certain to mix it up with variations.
This helps that page rank higher for search phrases like “what does ORGANIC mean”.
If there is one piece of advice you should take away from this post, it is to link back to your previous blog posts regularly. Use logical, anchor text links and don’t worry too much about keywords. It’s easy to get caught up with keywords. So don’t procrastinate by spending too much time and energy worrying about what keywords to use to link your articles. Just do it! If your linking makes sense to you, then it will make sense to the search engines.
As always, the more you practice implementing this strategy, they better you will get at it. Don’t expect results overnight, but in time, you will see an increase in your traffic.
I always enjoy your feedback, so be sure to leave me a comment below. If you have any great tips on increasing blog traffic, I would love to hear about them.
Share this post with all your friends in the social communities. I’m sure they’ll appreciate you for it. 
To All Your Success,
May 28th, 2010 at 5:35 am
Thank you for sharing Sharon!
I was already doing this these days and so it’s no coincidence that I’ve attracted this post.
However, you explain it extremely well, an I was not aware that Search Engines look for PAGES.
I simply thought that it would have been nice to lnk every single post to at least another post. This gives the reader the opporunity to read your blog like a book.A blog is a World that you discover aittle by little. You want to make it is for th reader to do it.
I personally LOVE when I found interlinking on other blogs, beacuse it saves me a lot of time. This will be re-tweeted.
Good sharing!
Francesco
.-= Francesco´s last blog ..Picture yourself in the future and share what you’ll love to do! =-.
[Reply]
Sharon Hartman Reply:
May 29th, 2010 at 9:00 am
Hi Francesc,
Glad to hear that you have been taking action on these strategies! It just goes to show us that
action brings about more action.
Very well said…
… how Interlinking posts will make one’s blog flow like a book.
Regards,
Sharon
[Reply]
Sharon Hartman Reply:
May 29th, 2010 at 9:03 am
Hi Francesco.
Those are 2 great plugins you suggested. I just had a little trouble with WWSGD(what would Seth Godin Do). You have reminded me to go back and work on getting it on my blog.
Thanks for the suggestions!
Regards,
Sharon
[Reply]
Francesco Reply:
May 30th, 2010 at 4:46 am
If you need help with this plug-in hit me up on Fb! We are already friends
Francesco
.-= Francesco´s last blog ..Why are you so beautiful? Because I’m happy! =-.
May 26th, 2010 at 6:55 pm
Appreciate everything you’ve spoken of in this article Sharon.
Thanks for all your knowledge and for sharing neat tricks and strategies just like this one. When you take the time to teach others what you know it’s such a great feeling know that you’ve helped them.
That said, you definitely helped me out. I love how you use such simple language in your articles.
Keep up the awesome content Sharon!
Smiles from Guam,
Jaclyn
.-= Jaclyn´s last blog ..7 Productivity Secrets For You! =-.
[Reply]
Sharon Hartman Reply:
May 27th, 2010 at 2:28 pm
Hi Jaclyn ,
So glad I could help you out! And yes…its an awesome feeling to be able to help others!
I found that using the KISS rule when writing articles helps beginners, as well as
seasoned marketers. This way, everyone can understand.
Regards,
Sharon
[Reply]
May 21st, 2010 at 10:37 am
Sharon,
Thanks for the fabulous explanation and the technical info. Really appreciate it and will put it to use immediately.Had no idea. Love learning something new!
Christy
.-= Christy Dutilly´s last blog ..Power of Your Thoughts =-.
[Reply]
Sharon Hartman Reply:
May 27th, 2010 at 2:33 pm
Glad I was able to offer you information and value from this post!
Regards,
Sharon
[Reply]
May 20th, 2010 at 6:26 pm
It is very important to understand “How seo works” and you made it very clear.
Everybody wants to rank high in Google, so we need to be very carefully with seo in ours blogs and this post helps
Thanks for sharing!
Raisa
.-= Raisa Garrido´s last blog ..Una Mejor Optimizacion para tu Blog en los Motores de Búsqueda =-.
[Reply]
Sharon Hartman Reply:
May 27th, 2010 at 2:35 pm
Yes, It is so important for people to understand SEO.
Thanks for giving me the opportunity to share this info with you!
Regards,
Sharon
[Reply]
May 20th, 2010 at 12:31 pm
This was really informative, Sharon.
I was not aware of how important it was to linking to other posts and pages within your blog posts. And I didn’t know that the links were keyword specific.
So great info that I will certainly start making use of immediately!
.-= David Merrill´s last blog ..Are You A “Star Blogger“? 5 Reasons Why You Want To Be! =-.
[Reply]
Sharon Hartman Reply:
May 27th, 2010 at 2:36 pm
Great David,
Put it into action right away!
Regards,
Sharon
[Reply]
May 20th, 2010 at 11:45 am
Hi Sharon!
You’re right! Very interesting post! I didn’t consider interlinking as a strategy to increase my traffic, but the way you put it makes sense to me.
Thanks for sharing!
Saludos,
Marco
.-= Marco Amaro´s last blog ..¿Por Qué El Contenido No Lo Es Todo En El Blogging? =-.
[Reply]
Sharon Hartman Reply:
May 27th, 2010 at 2:37 pm
You’re welcome Marco!
Sharon
[Reply]
May 20th, 2010 at 9:39 am
Hi Sharon,
thanks for sharing these great ideas with us. What you are saying makes perfect sense to me, especially the hint to do this interlinking strategy organically. Keep up your great work.
Take care
Oliver
.-= Oliver Tausend´s last blog ..What is the best MLM Network opportunity ? Revelation of an Anti-Secret VI =-.
[Reply]
Sharon Hartman Reply:
May 27th, 2010 at 2:38 pm
Your’re welcome Oliver. Happy to share it with you
Sharon
[Reply]
May 20th, 2010 at 12:55 am
Aloha Sharon,
Great article on linking! Thank you for the awesome information. It’s great to know how powerful this is.
Aloha,
Kellie
.-= Kellie Hosaka´s last blog ..What Is “Spiritual Awakening” & How Does It Relate To My Business? – pt. 3 =-.
[Reply]
Sharon Hartman Reply:
May 27th, 2010 at 2:38 pm
You’re welcome Kellie! It can be very powerful if used correctly.
Sharon
[Reply]
May 19th, 2010 at 10:06 pm
Thanks Sharon,
This makes so much sense! I’m learning so much from our #tribeconnect team
Keep the great info coming!
Karla Setchel
.-= Karla Setchel´s last blog ..One Chronic Fatigue “Survivors” Story =-.
[Reply]
Sharon Hartman Reply:
May 27th, 2010 at 2:39 pm
Keep learning and growing. Glad you are part of our tribe!
Sharon
[Reply]
May 19th, 2010 at 5:25 pm
Awesome post!
Linking is so important. That’s what our tribe does…increase traffic.
Keywords are important too when blogging. It is so easy to forget to put those key words in that are pertinent to your blog message. Like you said, don’t go crazy, but it is important.
Thanks Sharon for sharing your valuable information!
.-= Donna Merrill´s last blog ..MLM Online Marketing =-.
[Reply]
Sharon Hartman Reply:
May 27th, 2010 at 2:40 pm
Keywords are very important when used correctly. Happy to share this with you
Sharon
[Reply]