I’m sure you have heard it many times before…
…The Fortune Is IN The List.
You are growing your list, and so,
you expect the money to be rolling in with each new subscription added. But its not, and you can’t understand why because you thought…
… if I grow my list, I’ll become very rich.
Let me say it again, ‘The Fortune Is IN The List’.
Just growing a list doesn’t automatically create you an income.
A list is something that needs to be nurtured, to be handled with care, so that one day, yes, it can make you very rich.
What a list does do, is it gives you an opportunity to create relationships with those people that, over time, will grow to trust you and trust what you are offering.
I want to ask you a few questions…
Are you communicating with your list on (at least) a weekly basis via e-mails? If not, why? If you can communicate with your list more, then do so. It will only benefit you in the long run. One way to accomplish this is with an AutoResponder, if you don’t have one working for you, I highly recommend you get one, ASAP!
Are you offering your list real value, OR…
…are you trying to pitch them on a regular basis, about products or services they should buy from you, or opportunities they should join you on?
If so, let me tell you my friend, that’s a sure way to loose them. You can forget about making any money from your list if that’s the strategy you are using. Not only are you doing a dis-service to the people on your list, you are hurting your own reputation!
Why not try using the 80/20 rule when working your list…
…Offer your list real, true value 80% of the time, and the other 20% of the time, you can offer your list the products or services you’re selling!
If you handle your list correctly, they will be forever loyal and follow you till the end of your marketing career!
…The Fortune is not just having a list, it is IN the list!
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To Your Success,