I’m sure you have heard it many times before…
…The Fortune Is IN The List.
You are growing your list, and so,
you expect the money to be rolling in with each new subscription added. But its not, and you can’t understand why because you thought…
… if I grow my list, I’ll become very rich.
Let me say it again, ‘The Fortune Is IN The List’.
Just growing a list doesn’t automatically create you an income.
A list is something that needs to be nurtured, to be handled with care, so that one day, yes, it can make you very rich.
What a list does do, is it gives you an opportunity to create relationships with those people that, over time, will grow to trust you and trust what you are offering.
I want to ask you a few questions…
Are you communicating with your list on (at least) a weekly basis via e-mails? If not, why? If you can communicate with your list more, then do so. It will only benefit you in the long run. One way to accomplish this is with an AutoResponder, if you don’t have one working for you, I highly recommend you get one, ASAP!
Are you offering your list real value, OR…
…are you trying to pitch them on a regular basis, about products or services they should buy from you, or opportunities they should join you on?
If so, let me tell you my friend, that’s a sure way to loose them. You can forget about making any money from your list if that’s the strategy you are using. Not only are you doing a dis-service to the people on your list, you are hurting your own reputation!
Why not try using the 80/20 rule when working your list…
…Offer your list real, true value 80% of the time, and the other 20% of the time, you can offer your list the products or services you’re selling!
If you handle your list correctly, they will be forever loyal and follow you till the end of your marketing career!
So remember…
…The Fortune is not just having a list, it is IN the list!
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To Your Success,
October 27th, 2011 at 6:09 pm
Hello Sharon! Your exactly correct! Building a life time of income is created along side of lifetime relationships. Go! Go! Go!
Jeffrey Kistner´s last [type] ..Network Marketing and Incentive Trips
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Sharon Hartman Reply:
January 7th, 2012 at 9:44 am
Hey Jeffrey,
Thanks for stopping by. Life is all about creating relationships in every area! People gravitate towards those they know, like and trust in business and, life in general. Keep up the work.
Sharon
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June 28th, 2010 at 6:05 pm
I think the most common mistake I’ve seen among my clients is that once they bring people into their funnel (viz., their “List”), they either ignore them, or brutally and endlessly “Pitch” them.
This is a relatively short post, Sharon, but it’s one of the most critical ones anybody in internet marketing could read. I think if someone were to follow your advice (and example!), Sharon, they’d be giving themselves a GREAT opportunity to reach the next level in this business. You always get right to the heart of the matter!
.-= David Merrill´s last blog ..How To Get UNSTUCK And Reach Your Internet Marketing Goals =-.
[Reply]
Sharon Hartman Reply:
July 9th, 2010 at 9:11 pm
Hi David,
So many people do exactly that, bring people in and then do one or another. Its a loss for them either way
They really don’t understand the value of having a list. Building that list is the most important thing they could do for their business.
Thanks for sharing your thoughts
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June 26th, 2010 at 5:55 am
Hi Sharon,
it’s always important to make finer distinctions. You discriminated clearly between simply having a list and nurturing it and taking care of it. That’s an important lesson. Keep up your great work.
Take care
Oliver
.-= Oliver Tausend´s last blog ..Financial Intelligence in MLM Network Marketing XII – How To Shop Without Money and Why =-.
[Reply]
Sharon Hartman Reply:
July 9th, 2010 at 9:13 pm
Hi Oliver,
Its a lesson that most people don’t understand. Its the most important thing they can do for their business and they must nuture it.
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June 24th, 2010 at 8:20 pm
I agree with you 100% Sharon. It’s all about relationships. I’ve watched people going after the numbers and ignoring the precious value they have in their hands. I am very picky about who is on my list. It may take more time, but in the long run, if I want to launch something, it goes to people that are valuable.
Great information to share. Thanks, Donna
.-= Donna Merrill´s last blog ..10 TIPS ON BRANDING YOURSELF =-.
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Sharon Hartman Reply:
July 9th, 2010 at 9:15 pm
Too many people get stuck on the ‘numbers’. Creating relationships is ‘key’. Its all about creating a list of people that trust you and want what you have to offer.
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June 24th, 2010 at 6:48 pm
Hi Sharon,
People only buy from people they trust and know, so building a real relationship with our list is key in growing our businesses.
Sometimes people don’t get that…
Thanks for remind the 80/20 rule is a good parameter to follow.
Cheers
Raisa
.-= Raisa Garrido´s last blog ..SEO para un mayor tráfico orgánico a tu blog. =-.
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Sharon Hartman Reply:
July 9th, 2010 at 9:16 pm
Absolutely Raisa,
They only buy from those they know and trust! Having a relationship with our list is key to growing our businesses.
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June 24th, 2010 at 2:51 pm
Hola Sharon!
I have to say… I agree with you 100%. Business is about building relationships. People only buy things from people or companies who they trust… so, once again, relationships are they key.
Saludos,
Marco
.-= Marco Amaro´s last blog ..Guía De Inicio Rápido De Twitter =-.
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Sharon Hartman Reply:
July 9th, 2010 at 9:17 pm
So true Marco. Business is about building relationships and most people don’t get that. Keep us the great work!
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June 24th, 2010 at 1:43 pm
Very good post Sharon, sometimes we forget to nurture our list and work with them offering them value, so we develop that “Know, Like and Trust” Thanks for bringing this to our attention.
Sincerely,
David A Haines
(215) 268-6696 Anytime!
.-= David A Haines´s last blog ..Betty White Is Stopping You From Being Successful! Huh? =-.
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Sharon Hartman Reply:
July 9th, 2010 at 9:18 pm
Thanks David.
Sometimes we all need a little reminder now and then!
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June 24th, 2010 at 12:38 pm
Thanks Sharon,
Such valuable information on so many levels!
Blessings,
Karla Setchel
http://www.KarlaSetchel.com
.-= Karla Setchel´s last blog ..“Cheated” on The Wellness Prescription Diet for the First Time =-.
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June 24th, 2010 at 11:08 am
Hi Sharon!
The fortune is in the relationship with the people in your list … Add value and help members of your list is the key to fortune.
Excellent post and very good information.
Thanks for sharing
//(“;)\\
Magali
.-= Magali Delgado´s last blog ..Un Nuevo Fenómeno llamado “Media Meshing” =-.
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Sharon Hartman Reply:
July 9th, 2010 at 9:19 pm
Absolutely, the fortune is in the relationship with the people in the list!!
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